| Overview: |
Knowing
that consumers work, play, and shop in the streets of
metro markets, Deutsch LA smartly hires ALT TERRAIN |
to deploy over 1,000 Brand Ambassadors
to hand-deliver Expedia.com gift cards
just in time for Holiday travel planning. |
| |
| As a follow-up to the Street Team effort Deutsch LA enlists ALT TERRAIN to organize a Pop-Up Brand Experience |
| in Lincoln Park and Downtown Chicago to offer consumers back/neck massages plus branded bottled water compliments |
| of Expedia.com. |
| |
| -
1,000 Brand Ambassadors spread over 10-Markets in 5-days;
the largest Street Team effort in the US at that time |
| |
-
Brand Ambassadors engage over 400,000 consumers over a
5-day period outside transit stations, in shopping |
|
districts, near sporting events, inside malls, at popular
lunch spots, and nightlife districts in top US travel hubs; Boston, |
| New York, Chicago,
Baltimore, Washington D.C., Seattle, Los Angeles, Dallas/Ft.
Worth, Denver, and San Francisco. |
| |
| - Consumer line up in droves to receive complimentary back/neck massages and water from Expedia.com; over 15,000 |
| consumer engagements. |
