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| Expedia.com Brand Ambassador + Pop-Up Brand Experience for
Deutsch Los Angeles |
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Knowing
that consumers work, play, and shop in the streets of
metro markets, Deutsch Los Angeles smartly hires ALT |
TERRAIN to train and deploy over 1,000 Brand Ambassadors
to hand-deliver Expedia.com gift cards
just in time fo |
| Holiday travel planning. |
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| Deutsch Los Angeles follows up the national Brand Ambassadors initiative with a Pop-Up Brand Experience offering people |
| of Chicago "the sensation of being on vacation" via free back/neck massages compliments Expedia.com brand. |
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| -
1,000 Brand Ambassadors spread over 10-Markets in 5-days;
the largest Brand Ambassador effort in the US at the time |
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-
Brand Ambassadors engage over 400,000 consumers over a
5-day period outside transit stations, in shopping |
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districts, near sporting events, inside malls, at popular
lunch spots, and nightlife districts in top US travel hubs; Boston, |
| New York, Chicago,
Baltimore, Washington D.C., Seattle, Los Angeles, Dallas/Ft.
Worth, Denver, and San Francisco. |
| |
| - Consumers lined up in droves to receive complimentary back/neck massages and bottled water from Expedia.com Brand |
| Ambassadors creating +15,000 consumer engagements and countless more impressions |
ALT TERRAIN BOSTON
1127 Harrison Avenue, Boston, MA
(T) 617.445.9848 --(F) 617.249.0486
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ALT TERRAIN CHICAGO
1821 W. Hubbard Street, STE 304, Chicago, IL
(T) 312 226.5435 -- (F) 312.226.6994
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ALT TERRAIN LOS ANGELES
6725 Sunset Blvd., STE 270, Los Angeles, CA
(T) 323.493.5643 -- (F) 323.465.9782
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