Engagement Media, Brand Experiences, and Consumer Involvement
 
   

Expedia.com National Street Team Initiative + Pop-Up Brand Experience for Deutsch LA
Street Team Marketing - Seattle
Street Team Marketing - Chicago
Expedia.com Pop-Up Massage Tent - Chicago Downtown

Overview:
Knowing that consumers work, play, and shop in the streets of metro markets, Deutsch LA smartly hires ALT TERRAIN
to deploy over 1,000 Brand Ambassadors to hand-deliver Expedia.com gift cards just in time for Holiday travel planning.
 
As a follow-up to the Street Team effort Deutsch LA enlists ALT TERRAIN to organize a Pop-Up Brand Experience
in Lincoln Park and Downtown Chicago to offer consumers back/neck massages plus branded bottled water compliments
of Expedia.com.
 
- 1,000 Brand Ambassadors spread over 10-Markets in 5-days; the largest Street Team effort in the US at that time
 
- Brand Ambassadors engage over 400,000 consumers over a 5-day period outside transit stations, in shopping
districts, near sporting events, inside malls, at popular lunch spots, and nightlife districts in top US travel hubs; Boston,
New York, Chicago, Baltimore, Washington D.C., Seattle, Los Angeles, Dallas/Ft. Worth, Denver, and San Francisco.
 
- Consumer line up in droves to receive complimentary back/neck massages and water from Expedia.com; over 15,000
consumer engagements.




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