| Overview: |
| Insightful
and pioneering Alpha Marketing enlisted Alt Terrain to implement
an innovative alternative |
|
outdoor advertising media campaign to enhance the launch
of Cingular Wireless in New York City. |
| |
| A
unique street-level media campaign positioning Cingular
Wireless, not as another newcomer, but as a |
| brand
that is familiar with needs and lifestyles of New Yorkers. |
| |
| -
First-ever production of 4-color process, Pizza Boxes. 50,000-units
distributed to over 150 pizza |
| shops
in Manhattan aimed to intersect with the New Yorkers at
lunchtime and after work. |
| |
| -
First-ever production of 4-color process, Chinese Food Take-Out
Boxes. 500,000-units, distributed |
| to
over 250 Asian restaurants in Manhattan to intersect with
the typical New Yorker dinner plans. |
| |
| -
Production of full-color, Coffee Cup Sleeves, 800,000-units,
distributed to over 350 delicatessens, |
| cafes,
and coffee shops in Manhattan to intersect with New Yorkers
on their way to work. |
| |
|
Sunday New York Times article (with color photo) covering
the Chinese Food Takeout Billboards |
|
| |
| Coverage
in Forbes 'Best of 2002 Alternative Outdoor Advertising
Media and Marketing Review' |
|
