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Givenchy Cosmetics - Mobile Pop-up Art Installation and Guerilla Video Projection for Chandelier Creative
Givenchy Guerilla Video Art Projecitons - New York City Cosmetics Product Launch Givenchy Cosmetics Mobile Pop-Up Art Gallery - New York City

Chandelier Creative, the premier fashion advertising and marketing agency, enlisted ALT TERRAIN to implement a

beautifully conceived Mobile Pop-up Art Installation and Guerilla Video Projection initiative for the launch of Givenchy

Cosmetics Phenom’ Eyes Mascara in New York City.
 

Recognizing the relationship between art, fashion, and cosmetics, Chandelier Creative commissioned Ian Wright to

create an amazing art piece out of thousands of Phenom’ Eyes Mascara brushes and Jacques Levet to develop an
inspired video.
 

Both the Phenom’ Eyes Mascara brush installation piece and art video were showcased inside the Mobile Showcase
billboard deployed outside Sephora retail stores in New York City. Additionally, the Ian Wright video art piece was
projected throughout New York City.

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