Engagement Media, Brand Experiences, and Consumer Involvement
 
   

Disney Consumer Products "Pop Culture Re-Integration" for StreetVirus Agency
Disney Legal Graffiti Mural - Los Anegles
Disney  Legal Graffiti Billboard - New York City
Disney Rip-Away Wild Postings - New y York City
Disney Guerilla Video Projections - Chicago
Disney Legal Graff Mural - Los Angeles Disney Guerilla Video Projections
Overview:
ALT TERRAIN assists cutting-edge boutique marketing agency StreetVirus with their "Pop Culture Re-Integration"
advertising campaign for Disney Consumer Products.
 
- Reintegration of Mickey Mouse into popular youth culture through a series of artist designed Legal Graffiti
  Advertising Billboards in trend-setting neighborhoods throughout Los Angeles, New York City, and Toronto
 
- Implemented a series of Guerilla "Movie Theater" Video Projections of vintage Mickey Mouse films in 4 markets
  simultaneously; New York City, Los Angeles, Chicago, and San Francisco
 
- Implemented iconic Mickey Mouse Rip-Away Wild Postings in select New York City and Los Angeles neighborhoods
 
- Managed bi-coastal Tinkerbell murals by the famous female street artist Fafi
 Mobile Video Cube

 Wild Posting Campaigns

 Legal Graffiti Advertising
 Event Graffiti Performance
 Street Team Marketing
 Viral and Social Media