FUZE Beverages Flash Mob + Double Decker Bus Mobile Marketing in New York City for The Martin Agency
The Martin Agency ingeniously leverages a branded double-decker bus to transport a flash mob of 24 tea leaf costumed
characters to activate throughout New York City for the launch of FUZE's new Green & Black Tea drink. The double-decker
bus was wrapped to advertise the new drink and transport the tea leaf costumed characters to high-profile New York City
commuter hubs to act out unannounced "Black and Green Tea Are Together" flash mob activities.
Once deployed from the double-decker bus, the costumed characters implemented choreographed and impromptu dances,
marriage proposals, make-out sessions and laying down together throughout the streets of New York City to physically bring
the "Finally FUZE Black and Green Tea Are Together" advertising campaign to life.
ALT TERRAIN assisted with planning, permitting, sourcing double-decker bus, staffing, management and reporting.
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