Engagement Media, Brand Experiences, and Consumer Involvement
 
   

EA Games "Need for Speed Most Wanted" Video Game Graffiti Performances for Bill Graham Special Events
Overview:
ALT TERRAIN implements "Need for Speed Most Wanted" Video Game Graffiti Performances at Formula-D Events across
the country for Bill Graham Special Events (a division of Clear Channel).
 
- Skilled graffiti artists recreate imagery from the video game over a 6-8 hour period in front of appreciative fans
 
- Consumers are invited to "tag" the graffiti mural with markers in a designated area created by the artists
 
- Implemented in New Jersey, Atlanta, Houston, Sonoma, Chicago, and Los Angeles
 
Client Testimonial - "Live Graffiti Performances have been a huge hit for many of our sponsored events. It has
been well worth the investment and the professionalism and caliber of the artists is always top notch."
- Ashley Hamilton, Bill Graham Special Events/Clear Channel
 
 Mobile Video Cube

 Wild Posting Campaigns

 Legal Graffiti Advertising
 Event Graffiti Performance
 Street Team Marketing
 Viral and Social Media