| |
|
| Disney / Chicken Little Influencer Marketing + Pop-Up Shops for StreetVirus Agency |
|
|
 |
 |
| Boutique marketing agency StreetVirus turned to ALT TERRAIN to assist with crafting an influencer marketing |
| campaign for Disney's first all digital animation movie. This film's success was critical in Disney's negotiation to |
| buy Pixar (to prove that Disney could produce a successful all digital animation film without them). |
| |
| A full year before the film hit the theaters, ALT TERRAIN worked with 'street culture influencers' (e.g. graffiti artists, |
| magazine editors, comic book artists, DJs, design shops, etc.) to transform unpainted Chicken Little vinyl |
| characters into buzz-worthy works of art |
| |
| -
30 hand-selected 'Cultural Influencers' contributed to the to the Chicken Little transformation project including; |
| Mike Giant, Yumiko Kayukawa, Man One, Remix Magazine, Elemental Magazine, JINXED Shop, Jim Blanchard, |
| Matt Salacuse, DJ Romanowksi, PNUT, Kevin Eastman, Nate Canberra, SP ONE, plus many other visionaries. |
| |
| - Bi-costal Pop-Up Galleries were set-up in trend-setting Los Angels and New York City neighborhoods to |
| showcase the artist-transformed Chicken Little characters |
| |
| - Artist-enhanced Chicken Little characters were auctioned off on eBay with proceeds going to charity |
| |
| - Tremendous blog and magazine coverage of the Disney + Indie Artist collaboration project |
| |
| - Chicken Little grossed twice as much as expected giving Disney leverage in negotiations to buy Pixar |
| |
ALT TERRAIN BOSTON
1127 Harrison Avenue, Boston, MA
(T) 617.445.9848 --(F) 617.249.0486
|
ALT TERRAIN CHICAGO
1821 W. Hubbard Street, STE 304, Chicago, IL
(T) 312 226.5435 -- (F) 312.226.6994
|
ALT TERRAIN LOS ANGELES
6725 Sunset Blvd., STE 270, Los Angeles, CA
(T) 323.493.5643 -- (F) 323.465.9782
|
|
