| The Mullen Agency's client Dragon NaturallySpeaking, the leading speech recognition software on the market, |
was seeking to expand beyond its base of tech and professional consumers. The insightful Mullen Agency |
| tasked ALT TERRAIN to create an impact interactive promotion to increase awareness among students and |
| individuals with disabilities (as both groups would certainly benefit from the product). |
| |
| ALT TERRAIN suggested a interactive promotion that provides genuine value to a bloggers, podcasters, and |
| online communities. A Dragon Naturally Speaking branded widget was created for these bloggers, podcasters, |
| online community hosts to easily giveaway the product to their readers, listeners, and active community |
| members. |
| |
| The Social Media Marketing interactive "branded widget" promotion was implemented on student and disability |
| blogs, podcasts and online communities increasing brand reach, product understanding, and website traffic. |
| ALT TERRAIN additionally handled the interactive promotion prize distribution to winning blog readers, |
| podcast listeners, and online community members. |
