MSN
"butterfly" Static-Cling Wild Postings for Posterscope and Universal McCann
Pioneering
outdoor advertising media planning/buying agency Posterscope
and Universal McCann are
recognized
as the first to implement ALT TERRAIN's Static-Cling Wild
Postings program as on outdoor
alternative advertising
medium in New York City.
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Strategic placement of over 16,000 MSN "butterfly"
Static-Cling Posters throughout Manhattan in 24
hours creating unprecedented consumer awareness
and word-of-mouth for the kick-off of MSN8
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Static-Cling Posters utilized in the program created a "follow
the butterflies" trail from Times Sq. (where
MSN had a major billboard) to a Central Park MSN8
kick-off event with Bill Gates and Lenny Kravitz
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This outdoor advertising tactic created local, national, and international press
coverage; 168 newspaper
articles, television news coverage in 21 markets.
A
ground-breaking, over-the-top, controversial, alternative
outdoor advertising initiative that is a prime
example
of how guerilla media tactics can generate millions of impressions.
ALT TERRAIN handled planning, printing, implementation, management and reporting.
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ALT TERRAIN BOSTON
ALT TERRAIN CHICAGO 329 W. 18th Street, Chicago, IL (T) 312 244.3741
ALT GUERILLA NEW YORK CITY
ALT TERRAIN LOS ANGELES 5651 Wilshire Blvd., Los Angeles, CA (T) 323.320.4105
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