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MSN "butterfly" Static-Cling Wild Postings for Posterscope and Universal McCann

Pioneering outdoor advertising media planning/buying agency Posterscope and Universal McCann are
recognized as the first to implement ALT TERRAIN's Static-Cling Wild Postings program as on outdoor
alternative advertising medium in New York City.
 
- Strategic placement of over 16,000 MSN "butterfly" Static-Cling Posters throughout Manhattan in 24
  hours creating unprecedented consumer awareness and word-of-mouth for the kick-off of MSN8
 
- Static-Cling Posters utilized in the program created a "follow the butterflies" trail from Times Sq. (where
  MSN had a major billboard) to a Central Park MSN8 kick-off event with Bill Gates and Lenny Kravitz
 
- This outdoor advertising tactic created local, national, and international press coverage; 168 newspaper
  articles, television news coverage in 21 markets.
 
A ground-breaking, over-the-top, controversial, alternative outdoor advertising initiative that is a prime
example of how guerilla media tactics can generate millions of impressions.

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