MSN
"butterfly" Static-Cling Wild Postings for Posterscope and Universal McCann
Pioneering
outdoor advertising media planning/buying agency Posterscope
and Universal McCann are
recognized
as the first to implement ALT TERRAIN's Static-Cling Wild
Postings program as on outdoor
alternative advertising
medium in New York City.
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Strategic placement of over 16,000 MSN "butterfly"
Static-Cling Posters throughout Manhattan in 24
hours creating unprecedented consumer awareness
and word-of-mouth for the kick-off of MSN8
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Static-Cling Posters utilized in the program created a "follow
the butterflies" trail from Times Sq. (where
MSN had a major billboard) to a Central Park MSN8
kick-off event with Bill Gates and Lenny Kravitz
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This outdoor advertising tactic created local, national, and international press
coverage; 168 newspaper
articles, television news coverage in 21 markets.
A
ground-breaking, over-the-top, controversial, alternative
outdoor advertising initiative that is a prime
example
of how guerilla media tactics can generate millions of impressions.
ALT TERRAIN handled planning, printing, implementation, management and reporting.
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ALT TERRAIN BOSTON
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(T) 617.445.9848
ALT TERRAIN CHICAGO
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(T) 312 244.3741
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104 W. 17th Street, New York,, NY
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ALT TERRAIN LOS ANGELES
5651 Wilshire Blvd., Los Angeles, CA
(T) 323.320.4105
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