| Pioneering
outdoor advertising media planning/buying agency Posterscope
and Universal McCann are |
| recognized
as the first to implement ALT TERRAIN's Static-Cling Wild
Postings program as on outdoor |
| alternative advertising
medium in New York City. |
| |
| -
Strategic placement of over 16,000 MSN "butterfly"
Static-Cling Posters throughout Manhattan in 24 |
|
hours creating unprecedented consumer awareness
and word-of-mouth for the kick-off of MSN8 |
| |
| -
Static-Cling Posters utilized in the program created a "follow
the butterflies" trail from Times Sq. (where |
|
MSN had a major billboard) to a Central Park MSN8
kick-off event with Bill Gates and Lenny Kravitz |
| |
| -
This outdoor advertising tactic created local, national, and international press
coverage; 168 newspaper |
|
articles, television news coverage in 21 markets. |
| |
| A
ground-breaking, over-the-top, controversial, alternative
outdoor advertising initiative that is a prime |
| example
of how guerilla media tactics can generate millions of impressions. |
