"butterfly" Static-Cling Wild Postings for Posterscope and Universal McCann
outdoor advertising media planning/buying agency Posterscope
and Universal McCann are
as the first to implement ALT TERRAIN's Static-Cling Wild
Postings program as on outdoor
medium in New York City.
Strategic placement of over 16,000 MSN "butterfly"
Static-Cling Posters throughout Manhattan in 24
hours creating unprecedented consumer awareness
and word-of-mouth for the kick-off of MSN8
Static-Cling Posters utilized in the program created a "follow
the butterflies" trail from Times Sq. (where
MSN had a major billboard) to a Central Park MSN8
kick-off event with Bill Gates and Lenny Kravitz
This outdoor advertising tactic created local, national, and international press
coverage; 168 newspaper
articles, television news coverage in 21 markets.
ground-breaking, over-the-top, controversial, alternative
outdoor advertising initiative that is a prime
of how guerilla media tactics can generate millions of impressions.
ALT TERRAIN handled planning, printing, implementation, management and reporting.
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