| |
|
| MasterCard
Sports Fan Marketing for GSD&M |
| Pioneering
new consumer connections, GSD&M's media planning department
worked with ALT TERRAIN to |
| deploy brand ambassadors to engage
football fans at tailgating events throughout the country. Fans were
|
| given team-customized MasterCard Static-Cling posters. |
| |
| -
Static-Cling Posters customized to local market football
teams with the creative tag line "tattoo: $65, (showing |
| her
you're not afraid of commitment: priceless)" |
| |
| -
Tens of thousands of Static-Cling Posters distributed to
appreciative sports fans in each market at tailgating |
|
events, stadiums, sports bars, sporting goods retailers, and business districts |
| |
ALT TERRAIN BOSTON
1127 Harrison Avenue, Boston, MA
(T) 617.445.9848 --(F) 617.249.0486
|
ALT TERRAIN CHICAGO
1821 W. Hubbard Street, STE 304, Chicago, IL
(T) 312 348.5156 -- (F) 312.348.5830
|
ALT TERRAIN LOS ANGELES
5651 Wilshire Blvd., Los Angeles, CA
(T) 323.493.5643 -- (F) 323.465.9782
|
|
