BP Mobile Marketing Tour - Mobile Showcase Marketing Tour for GolinHarris PR Agency
GolinHarris leverages the Mobile Showcase for their client BP to implement a unique Mobile Marketing Tour
visiting 4 cities; Chicago, Detroit, Atlanta, and Raleigh. The Mobile Marketing Tour promoted BP's fill-up at the
pump travel promotion. The Mobile Showcase Mobile Marketing Tour showcased travel locations where people
could win a trip to when they filled up a BP gas stations.
Outside the Mobile Showcase billboard street teams engaged consumers with body builder, and bathing suit stand-ins
where consumers could get their photo taken and emailed to them, as well as receive BP branded luggage tags.
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ALT TERRAIN BOSTON 617.249.0486
ALT TERRAIN CHICAGO 1821 W. Hubbard Street, STE 304, Chicago, IL (T) 312 348.5156 --
ALT TERRAIN LOS ANGELES 5651 Wilshire Blvd., Los Angeles, CA (T) 323.493.5643 -- (F) 323.465.9782
