Engagement Media, Brand Experiences, and Consumer Involvement
 
   

Motorola Public Space Brand Installation for Jack Liberties UK -
John Hancock Plaza - Chicago
Bryant Park - New York City
Overview:
UK-based agency, Jack Liberties, contracts ALT TERRAIN to implement a brand installation in New York City's
Bryant Park and Chicago's John Hancock Plaza for Motorola's PEBL multi-color phone launch.
 
- Transformed high-profile public spaces into eye-popping works-of-art that matched the new PEBL phone color
  offerings. Consumers played, relaxed, and took photos of themselves inside the unique brand installation.
 
- Hailed by consumers (and bloggers) as advertising that enriches the lives of the general public.
  



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