Engagement Media, Brand Experiences, and Consumer Involvement
 
   

Nesquik Graffiti Performances for Publicis Dialog
Overview:
To leverage Nesquik's sponsorship of GameRiot, a national video game tour, Publicis Dialog creatively
implements Graffiti Performances outside the gamer tents.
 
- Graffiti artists create their own backdrops behind the Nesquik bunny, logo, and tag-line making each
  performance an original work of art
 
- Implemented in 10 markets including Chicago, Miami, Milwaukee, Las Vegas, Portland, and New York City


 Mobile Video Cube

 Wild Posting Campaigns

 Street Art Mural Advertising
 Event Graffiti Performance
 Street Team Marketing
 Viral and Social Media