| Overview: |
| To
leverage Nesquik's sponsorship of GameRiot, a national video
game tour, Publicis Dialog creatively |
| implements
Graffiti Performances outside the gamer tents. |
| |
| -
Graffiti artists create their own backdrops behind the Nesquik
bunny, logo, and tag-line making each |
| performance
an original work of art |
|
|
| -
Implemented in 10 markets including Chicago, Miami, Milwaukee,
Las Vegas, Portland, and New York City |
