Engagement Media, Brand Experiences, and Consumer Involvement
 
   

New Balance Xerox Wild Postings and Street Team Campaign for Boathouse Inc.
Xerox Wild Postins - New Balance New York City
 Xerox Wild Posting Suburb
Overview:
Boston's rising advertising agency Boathouse implements a national Xerox Wild Postings and Street Team
initiative to introduce New Balance's "For Love or Money?" campaign.
 
- In the top metro markets Xerox Wild Postings achieves consumer participation in "For Love or Money?"
  sports debate
  
- Street Teams are deployed to both the women's and men's NBA Final Four engaging sports fans with
  "For Love or Money?" flyers and handouts


 Mobile Video Cube

 Wild Posting Campaigns
 Legal Graffiti Advertising
 Event Graffiti Performance
 Street Team Marketing
 Viral and Social Media