Sears Times Square Island Pop-Up Marketing Event + National Street Team Marketing for Euro RSCG PR
Euro RSCG PR smartly leverages a Times Square Island Pop-Up Marketing Event as the centerpiece to relaunch The
Sears Holiday Wish Book. ALT TERRAIN handled planning, city permits, building and installation of larger-than-life
version of the Sears Wish Book, plus five midsize versions to showcase products available in the catalog. Euro RSCG
Magnet held press events on the island in addition to television interviews with Ty Pennington, Sears' spokesperson.
Wish Book-branded Street Teams were deployed throughout New York City, Chicago, Los Angeles, Boston and
San Francisco to distribute over 120,000 Wish Book catalogs to consumers just in time for holiday shopping.
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ALT TERRAIN BOSTON 617.249.0486
ALT TERRAIN CHICAGO 1821 W. Hubbard Street, STE 304, Chicago, IL (T) 312 348.5156 --
ALT TERRAIN LOS ANGELES 5651 Wilshire Blvd., Los Angeles, CA (T) 323.493.5643 -- (F) 323.465.9782
