Sears Times Square Island Pop-Up Marketing Event + National Street Team Marketing for Euro RSCG PR

Euro RSCG PR smartly leverages a Times Square Island Pop-Up Marketing Event as the centerpiece to relaunch The

Sears Holiday Wish Book. ALT TERRAIN handled planning, city permits, building and installation of larger-than-life

version of the Sears Wish Book, plus five midsize versions to showcase products available in the catalog. Euro RSCG

Magnet held press events on the island in addition to television interviews with Ty Pennington, Sears' spokesperson.

Wish Book-branded Street Teams were deployed throughout New York City, Chicago, Los Angeles, Boston and

San Francisco to distribute over 120,000 Wish Book catalogs to consumers just in time for holiday shopping.

ALT TERRAIN handled planning, fabrication, permitting, installation, uninstall, staffing, management and reporting.

ALT TERRAIN BOSTON 1127 Harrison Avenue, Boston, MA  (T) 617.445.9848

ALT TERRAIN CHICAGO 329 W. 18th Street, Chicago, IL  (T) 312 244.3741

ALT GUERILLA NEW YORK CITY 104 W. 17th Street, New York,, NY  (T) 646.224.6947

ALT TERRAIN LOS ANGELES  5651 Wilshire Blvd., Los Angeles, CA  (T) 323.320.4105