Engagement Media, Brand Experiences, and Consumer Involvement
 
   

"Call The Mayor!" NYFD Video Projection Billboards for Hill Holliday

Overview:
 
Hill Holliday's client, the New York's Firefighters Association, was looking for media vehicles to convince
Mayor Michael Bloomberg to reverse his decision to close down several firehouses in New York City.
 
Conceived by Hill Holliday and refined by ALT TERRAIN, burning flames were projected on to buildings
throughout New York City with the tagline "Call The Mayor! Budget Cuts Are Suicide".
 
The consumer response was amazing, plus the initiative was covered by all the major news stations and
newspapers in the New York area.
 
Fearful of what Hill Holliday/New York's Firefighters Association might do next, Mayor Bloomberg
re-instated 4 firehouses the day after the Guerilla Video Projections.

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