| |
|
| "Call
The Mayor!" NYFD Video Projection Billboards for Hill
Holliday |
| Hill
Holliday's client, the New York's Firefighters Association,
was looking for media vehicles to convince |
| Mayor
Michael Bloomberg to reverse his decision to close down
several firehouses in New York City. |
| |
| Conceived
by Hill Holliday and refined by ALT TERRAIN, burning flames
were projected on to buildings |
| throughout
New York City with the tagline "Call The Mayor! Budget
Cuts Are Suicide". |
| |
| The
consumer response was amazing, plus the initiative was covered
by all the major news stations and |
| newspapers
in the New York area. |
| |
| Fearful
of what Hill Holliday/New York's Firefighters Association
might do next, Mayor Bloomberg |
| re-instated
4 firehouses the day after the Guerilla Video Projections. |
| |
| ALT TERRAIN handled planning, execution, management and reporting. |
ALT TERRAIN BOSTON
1127 Harrison Avenue, Boston, MA
(T) 617.445.9848
|
ALT TERRAIN CHICAGO
329 W. 18th Street, Chicago, IL
(T) 312 244.3741
|
ALT GUERILLA NEW YORK CITY
104 W. 17th Street, New York,, NY
(T) 646.224.6947
|
ALT TERRAIN LOS ANGELES
5651 Wilshire Blvd., Los Angeles, CA
(T) 323.320.4105
|
|
