| Overview: |
| |
| Hill
Holliday's client, the New York's Firefighters Association,
was looking for media vehicles to convince |
| Mayor
Michael Bloomberg to reverse his decision to close down
several firehouses in New York City. |
| |
| Conceived
by Hill Holliday and refined by ALT TERRAIN, burning flames
were projected on to buildings |
| throughout
New York City with the tagline "Call The Mayor! Budget
Cuts Are Suicide". |
| |
| The
consumer response was amazing, plus the initiative was covered
by all the major news stations and |
| newspapers
in the New York area. |
| |
| Fearful
of what Hill Holliday/New York's Firefighters Association
might do next, Mayor Bloomberg |
| re-instated
4 firehouses the day after the Guerilla Video Projections. |
