Engagement Media, Brand Experiences, and Consumer Involvement
 
   

SBC/Yahoo! Static-Cling Wild Postings Campaign for GSD&M
Static-Cling Posters at St. Louis Skate Park
Static-Cling Posters at San Diego Beach
Overview:
Forward-thinking GSD&M utilizes Static-Cling Wild Postings as a part of nationwide campaign to generate
consumer excitement for SBC/Yahoo!'s tie-in with the Disney blockbuster movie The Incredibles.
 
- Versatile placement of Guerilla Static-Cling Posters allowed GSD&M to leverage SBC/Yahoo!'s tie-in with
  The Incredibles in consumer locations not easily reached by traditional advertising media including cafes,
  skate parks, lifestyle shops, beaches, bars, college campuses, and outside metro market events.
 
- Once consumers discovered The Incredibles posters were re-usable, they snapped them up for placement
  in their personal rooms, offices, apartments, and dorms.


 Mobile Video Cube

 Wild Posting Campaigns

 Legal Graffiti Advertising
 Event Graffiti Performance
 Street Team Marketing
 Viral and Social Media