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| SBC/Yahoo!
Static-Cling Wild Postings Campaign for GSD&M |
| Overview: |
| Forward-thinking
GSD&M utilizes Static-Cling Wild Postings as a part
of nationwide campaign to generate |
| consumer
excitement for SBC/Yahoo!'s tie-in with the Disney blockbuster
movie The Incredibles. |
| |
| -
Versatile placement of Guerilla Static-Cling Posters allowed
GSD&M to leverage SBC/Yahoo!'s tie-in with |
| The
Incredibles in consumer locations not easily reached by
traditional advertising media including cafes, |
|
skate parks, lifestyle shops, beaches, bars,
college campuses, and outside metro market events. |
| |
| -
Once consumers discovered The Incredibles posters were re-usable,
they snapped them up for placement |
| in
their personal rooms, offices, apartments, and dorms. |
ALT TERRAIN BOSTON
1127 Harrison Avenue, Boston, MA
(T) 617.445.9848 --(F) 617.249.0486
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ALT TERRAIN CHICAGO
1821 W. Hubbard Street, STE 304, Chicago, IL
(T) 312 348.5156 -- (F) 312.348.5830
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ALT TERRAIN LOS ANGELES
5651 Wilshire Blvd., Los Angeles, CA
(T) 323.493.5643 -- (F) 323.465.9782
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