| Overview: |
| Forward-thinking
GSD&M utilizes Static-Cling Wild Postings as a part
of nationwide campaign to generate |
| consumer
excitement for SBC/Yahoo!'s tie-in with the Disney blockbuster
movie The Incredibles. |
| |
| -
Versatile placement of Guerilla Static-Cling Posters allowed
GSD&M to leverage SBC/Yahoo!'s tie-in with |
| The
Incredibles in consumer locations not easily reached by
traditional advertising media including cafes, |
|
skate parks, lifestyle shops, beaches, bars,
college campuses, and outside metro market events. |
| |
| -
Once consumers discovered The Incredibles posters were re-usable,
they snapped them up for placement |
| in
their personal rooms, offices, apartments, and dorms. |
.jpg)
%20copy.jpg)