Engagement Media, Brand Experiences, and Consumer Involvement
 
   

Shell V-Power Legal Graffiti Advertising for Sanders/Wingo
Overview:
Multicultural specialists Sanders/Wingo collaborates with ALT TERRAIN to create a Shell V-Power mural that is
relevant to Atlanta, Tuner, and Graffiti Culture.
 
- Mural concept includes the Atlanta skyline made up of car parts (e.g. speakers, tail pipes, etc.), a poem about an
individual's love for his car, subtle Shell branding, and hiring the Southeast's foremost respected graffiti artist, Totem.


 Mobile Video Cube

 Wild Posting Campaigns

 Legal Graffiti Advertising
 Event Graffiti Performance
 Street Team Marketing
 Viral and Social Media