| Overview: |
Smartly leveraging
that Ft. Lauderdale was one of first US markets to have the King Tut exhibit, M.
Silver Associates |
deploys King Tut Street Marketing Teams to to Philadelphia,
Washington D.C., Chicago and Boston to entice |
| consumers to visit Ft. Lauderdale. |
| |
| -
King Tut-outfitted Street Marketing Teams in cold Winter months delivered
welcomed hand-warmers and |
| invitations
to the King Tut exhibition before it arrives
to their market. |
