Toyota Matrix "The 5th Door" Urban Street Mural Remix Project for Burrell Communications
The premier urban marketing agency Burrell Communications boldly integrates original street murals into
their urban advertising campaign for the Toyota Matrix. Renowned urban artists were asked to remix the
Toyota Matrix tag line "The Fifth Door" into original outdoor street murals.
ALT TERRAIN arranged artist roster, wall space, mural management and implementation in New York City,
Philadelphia, Washington D.C. and Atlanta. Consumers blogged about the unique street art murals and took
personal photos in front of them; a premier example of how urban outdoor advertising can respectfully be
integrated into street culture.
Below is an amazing interview with Pose2, the Philadelphia artist, intertwined with creation visuals of his
Toyota Matrix "The Fifth Door" auto advertising mural.
ALT TERRAIN BOSTON 617.249.0486
ALT TERRAIN CHICAGO 1821 W. Hubbard Street, STE 304, Chicago, IL (T) 312 348.5156 --
ALT TERRAIN LOS ANGELES 5651 Wilshire Blvd., Los Angeles, CA (T) 323.493.5643 -- (F) 323.465.9782
