Innovative Media | Outdoor Experience | Brand Engagement
   

Toyota Matrix "The 5th Door" Urban Street Mural Remix Project for Burrell Communications
Urban Street Mural Advertising - Philadelphia
Urban Outdoor Mural Advertising - Atlanta Urban Street Mural Marketing Example - New York City

The premier urban marketing agency Burrell Communications boldly integrates original street murals into

their urban advertising campaign for the Toyota Matrix. Renowned urban artists were asked to remix the

Toyota Matrix tag line "The Fifth Door" into original outdoor street murals.
 

ALT TERRAIN arranged artist roster, wall space, mural management and implementation in New York City,

Philadelphia, Washington D.C. and Atlanta. Consumers blogged about the unique street art murals and took

personal photos in front of them; a premier example of how urban outdoor advertising can respectfully be
integrated into street culture.
 
Below is an amazing interview with Pose2, the Philadelphia artist, intertwined with creation visuals of his
Toyota Matrix "The Fifth Door" auto advertising mural.



ALT TERRAIN BOSTON
1127 Harrison Avenue, Boston, MA
 (T) 617.445.9848 --(F)
617.249.0486

ALT TERRAIN CHICAGO
1821 W. Hubbard Street, STE 304, Chicago, IL
 (T) 312 226.5435 -- (F) 312.226.6994

ALT TERRAIN LOS ANGELES
 6725 Sunset Blvd., STE 270, Los Angeles, CA
 (T) 323.493.5643 -- (F) 323.465.9782

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