Engagement Media, Brand Experiences, and Consumer Involvement
 
   

VH1 Hip-Hop Awards 'Rip-Away' Wild Postings Campaign for Outdoor Vision, New York City
Overview:
Always on the cutting-edge of out-of-home media, Outdoor Vision implements a 'Rip-Away' Wild Postings
Campaign to add a layer of engagement to their outdoor media campaign for VH1's Hip-Hop Honors Show.
 
- 'Rip-Away" Wild Postings of Hip-Hop honorees Big Daddy Kane, Biggie Smalls, Ice-T, Salt-n-Pepa, all
designed by up-and-coming Kehinde Wiley were highly talked about, collected and coveted by consumers.


 Mobile Video Cube

 Wild Posting Campaigns

 Street Art Mural Advertising
 Event Graffiti Performance
 Street Team Marketing
 Viral and Social Media