Engagement
Media™, Brand Experiences, and Guerilla Marketing
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Engagement
Media™, Brand Experiences, and Guerilla Marketing |
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| Marketing Page 2 of 6 from Graffiti Taglines
When: September and October Where: Los Angeles, San Francisco, NYC, and San Diego What: Legal Graffiti Murals Brought To You By: AT&T (nyse: T - news - people ) Intended Message: Hookup with AT&T local phone service available right now. After getting permission from local authorities and store owners, DVC Experiential Marketing hired local graffiti artists to paint murals on city walls, alerting communities in Los Angeles, San Francisco and San Diego that New York-based AT&T could connect you in a jiffy. Actual Message: If our advertising's local, we must be local too. Legal? Yes 
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