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Benetton UnHate - Guerilla Marketing Billboards for 72andSunny
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Benetton Guerilla Marketing for 72andSunny - Manhattan, New York City from ALT TERRAIN on Vimeo.
72andSunny reconnects Benetton with its former glory as a boundary-breaking fashion brand |
with their global UnHate advertising campaign. |
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| ALT TERRAIN assisted with the unveiling of the UnHate guerilla billboard banners throughout |
| Times Square, Upper East Side, Flatiron District and other New York City locations. |
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| The creative guerilla marketing billboard activations were simultaneously implemented in Paris, |
| Milan, Tel Aviv and Manhattan. |
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| ALT TERRAIN handled planning, staffing, deployment, management and reporting. |
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