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Media Kit
   

GoldToe Guerilla Marketing Statue Takeover PR Stunt for Aspen Marketing

Creative Guerilla Marketing Stunt - Gold Toe - New York City Guerilla Marketing PR Stunt - GoldToe - New York City
Guerrilla Marketing Creative Example - New York City Guerrilla Marketing Stunt - New York City


Aspen Marketing recruited ALT TERRAIN to implement their brilliantly conceived guerrilla marketing stunt for the launch of GoldToe's

undershirt and underwear product offerings. Statues throughout New York City were dressed in GoldToe-branded undershirts and

underwear creating a considerable street presence and media coverage.
 
People throughout New York City snapped photos and video of the unusual guerilla marketing stunt, plus documented by
press and social media outlets.

 

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