GoldToe Guerilla Marketing Statue Takeover -  Wall Street, New York City
GoldToe Guerilla Marketing Statue Takeover -  New York City
GoldToe Guerilla Marketing Statue Takeover -  New York City
Statue Takeover Guerilla Marketing Creative Example - New York City
Guerilla Marketing Statue Takeover - NYC

Aspen Marketing recruited ALT TERRAIN to implement their brilliantly conceived guerrilla marketing PR-marketing stunt for the launch of GoldToe’s undershirt and underwear product offerings during Fashion Week New York.

Statues throughout New York City were dressed in GoldToe-branded undershirts and underwear creating a considerable street presence and media coverage. Consumer captured photos and video of the unusual guerrilla marketing stunt, plus it was documented by local press and bloggers.

ALT TERRAIN handled guerrilla marketing PR-marketing stunt planning, placement, management and reporting.