| |
|
Lost Planet 2 Guerilla Marketing + Influencer Marketing Activation for Tangible Media |
Guerilla Marketing x Influencer Marketing - Lost Planet 2 - New York City, Los Angeles, Chicago, Seattle fr
For this guerilla marketing activation, we froze preview copies of Lost Planet 2 video games |
inside blocks of ice for consumers to discover and break open. |
| |
| The ice block concept arose from the videogame's narrative of an "ice planet" that is melting |
| and disintegrating. |
| |
| Over 1000 blocks of ice were strategically placed outside of influencer shops throughout the |
| country. To maximize the quality of its interactions with their gamer base, Tangible/Capcom |
| seeded gamer blogs in advance. So, consumers were eagerly awaiting our deliveries at |
| each stop, armed with ice picks, hammers, drills, bags, outfits and salt! |
ALT TERRAIN BOSTON
1127 Harrison Avenue, Boston, MA
(T) 617.445.9848 -- (F) 617.249.0486
|
ALT TERRAIN CHICAGO
329 W. 18th Street, Chicago, IL
(T) 312 348.5156 -- (F) 312.348.5830
|
ALT GUERILLA NEW YORK CITY
104 W. 17th Street, New York,, NY
(T) 646.964.6455 -- (F) 646.963.9258
|
ALT TERRAIN LOS ANGELES
5651 Wilshire Blvd., Los Angeles, CA
(T) 323.493.5643 -- (F) 323.465.9782
|
|
