MSN
Butterfly Static-Cling Wild Postings for Posterscope and Universal McCann
Overview:
Pioneering
out-of-home media planning/buying agency Posterscope
and Universal McCann are
recognized
as the first to implement ALT TERRAIN's Static-Cling Wild
Postings program as on outdoor
alternative advertising
medium.
-
Strategic placement of over 16,000 MSN "butterfly"
Static-Cling Posters throughout Manhattan in 24
hours to creating unprecedented consumer awareness
and word-of-mouth for the kick-off of MSN8
-
Static-Cling Posters utilized in to create a "follow
the butterflies" trail from Times Sq. (where MSN
had a major billboard) to a Central Park MSN8
kick-off event with Bill Gates and Lenny Kravitz
-
Tactic created local, national, and international press
coverage; 168 newspaper articles, television
news coverage in 21 markets
A
ground-breaking, over-the-top, controversial, alternative
outdoor advertising initiative that is a prime
example
of how guerilla media tactics can generate millions of impressions.
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ALT TERRAIN BOSTON 617.249.0486
ALT TERRAIN CHICAGO 329 W. 18th Street, Chicago, IL (T) 312 348.5156 --
ALT GUERILLA NEW YORK CITY 646.963.9258
ALT TERRAIN LOS ANGELES 5651 Wilshire Blvd., Los Angeles, CA (T) 323.493.5643 -- (F) 323.465.9782
