| |
|
| MSN
"butterfly" Static-Cling Wild Postings for Posterscope and Universal McCann |
| Overview: |
| Pioneering
out-of-home media planning/buying agencies Posterscope
and Universal McCann are |
| recognized
as the first to implement ALT TERRAIN's Static-Cling Wild
Postings program as on outdoor |
| alternative advertising
medium. |
| |
| -
Strategic placement of over 16,000 MSN "butterfly"
Static-Cling Posters throughout Manhattan in 24 |
| hours to creating unprecedented consumer awareness
and word-of-mouth for the kick-off of MSN8 |
| |
| -
Static-Cling Posters utilized in to create a "follow
the butterflies" trail from Times Sq. (where MSN |
| had a major billboard) to a Central Park MSN8
kick-off event with Bill Gates and Lenny Kravitz |
| |
| -
Tactic created local, national, and international press
coverage; 168 newspaper articles, television |
| news coverage in 21 markets |
| |
| A
ground-breaking, over-the-top, controversial, alternative
outdoor advertising initiative that is a prime |
| example
of how guerilla media tactics can generate millions of impressions. |
ALT TERRAIN BOSTON
1127 Harrison Avenue, Boston, MA
(T) 617.445.9848 --(F) 617.249.0486
|
ALT TERRAIN CHICAGO
1821 W. Hubbard Street, STE 304, Chicago, IL
(T) 312 226.5435 -- (F) 312.226.6994
|
ALT TERRAIN LOS ANGELES
6725 Sunset Blvd., STE 270, Los Angeles, CA
(T) 323.493.5643 -- (F) 323.465.9782
|
|
