| Overview: |
| Pioneering
out-of-home media planning/buying agency OutdoorVision is
recognized as the first to utilize |
| Static-Cling
Wild Postings on as on outdoor advertising medium on a grand
scale to gain citywide |
| consumer
attention and press coverage for their client's kick-off
of MSN8 in New York City. |
| |
| -
Strategic placement of 16,000 MSN "butterfly"
Static-Cling Posters throughout Manhattan in 24 hours |
| |
| -
Static-Cling Posters utilized in to create a "follow
the butterflies" path/trail from Times Sq. (where MSN
|
|
had a major billboard) leading up to a Central
Park MSN8 kick-off event with Bill Gates and Lenny Kravitz |
| |
| A
ground-breaking, over-the-top, controversial, Static-Cling
Wild Postings Campaign generated nationwide |
| press
coverage including all New York City new stations and newspapers,
plus 168 articles worldwide. |
| |
