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P. Diddy Subway Station Sign Takeover in New York City for Blue Flame Marketing


                       Domination for P. Diddy's Last Train To Paris CD Release - New York City from ALT TERRAIN on

Cross-cultural marketing experts Blue Flame Agency turned to ALT TERRAIN to come up with a

street marketing stunt to create local and national buzz for P. Diddy's Last Train To Paris CD

release.
 
Swapping out a few subway station signs with Last Train to Paris messaging on the eve of the CD
release was a natural and effective fit.
 
The station sign domination guerilla marketing approach was organically picked-up by the Gothamist
blog and rapidly spread to mainstream media (e.g. The Daily News, Yahoo, AOL, XXL, etc.)



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